Closing of the Online Training Course Activities
The University Business Incubator of university of kasdi merbah our successfully concluded the activities of its online training course held on April 18, 2026, on the following topic:
“How to Market Your Innovation? Developing an Effective Marketing Strategy for Startups.”
👨🏫 Supervision and Presentation:
- Professor mohcin belhabib, Director of Business Incubator, Ouargla
- Professor Qureichi Halima
- Professor Naïma Ferhi
✨ The training session witnessed strong engagement from student project holders, addressing practical aspects that enable them to effectively market their innovations and transform them into competitive products in the market.
🔹 Key Topics Covered:
- Market analysis and identification of marketing opportunities
- Target audience definition and creation of buyer personas
- Crafting the project’s value proposition
- Selection of appropriate marketing channels (digital and traditional)
- Digital marketing strategies for startups
- Performance measurement and results analysis for growth
🙏 Special thanks and appreciation to the supervising professors for their valuable contribution, and to the participating students for their engagement and commitment to developing their projects.
🚀 We remain committed to supporting and accompanying you in transforming your ideas into successful and viable projects.
University ofkasdi merbah
National Coordination Committee for Monitoring Innovation and University Business Incubators
